01
Pay for results, not risk. You only pay Ember when a appointment from our campaigns physically walks into your showroom.
WE CAN ONLY TAKE ON 2 NEW DEALERSHIPS PER MONTH
Only pay when a qualified appointment
walks into your showroom.
We run your Meta ads, call every lead within 5 minutes, book them into your calendar and follow up until they turn up.
You only pay $175 AUD per verified show, plus ad spend. No retainer. No show, no fee.
20-minute qualification call. No obligation. For Australian dealerships selling 30+ vehicles a month.
Worked with 27+ Dealerships across Australia & New Zealand
What changes when you only pay per showroom visit.
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See the full path from ad to sale. Every campaign is tracked from click → lead → appointment → show → sold unit so you know what’s really working.
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Stop wasting time on low‑intent leads. We qualify, call and follow up every lead within 5 minutes so your team spend their day with serious buyers, not ghosting web enquiries.
04
Scale winners with confidence. Once we’ve proven your cost per show and cost per sold unit, you can safely increase spend knowing the economics.
How the 60‑day Pay‑Per‑Show Pilot works
01
15-minute discovery
A short call to understand your brands, monthly volume, current digital spend and how you’re handling leads today.
02
We build & run your Showroom System:
We set up and manage Meta campaigns, landing pages and a dedicated follow‑up system. Our team call and text every Ember lead within minutes and book them into your showroom.
03
You only pay per show, then decide:
For 60 days you cover ad spend and only pay $175 AUD per kept showroom appointment from Ember. At the end of the pilot, you’ll see shows, sales and ROI and can choose to roll into a longer‑term partner plan at a lower per‑show rate.
Is this right for your dealership?
We’re a fit if:
- You’re an independent or franchised dealership in Australia
- You’re selling 40–150 vehicles per month
- You’re investing $5,000+ per month in digital ads (or ready to)
- You have the capacity to handle more showroom traffic
Frequently asked questions
Both. If you're selling vehicles and spending on digital advertising, the same principle applies — the numbers just scale. Most of our work sits between 30 and 200 units a month.
Not necessarily. Sometimes we work alongside an existing agency and handle Meta and landing pages specifically. Sometimes dealers consolidate with us. The audit tells us which makes sense.
We work in 60-day initial engagements, because that's the honest minimum to change results and prove it in the data. After that it's month to month.
Access to your ad accounts, a rough picture of your monthly unit volume, and someone on your side who can approve creative. That's it.
You Don't Have a Lead Problem. You have a Speed to Lead & Follow-up Problem.
You already get enquiries. The sales are lost after the form is submitted.
- The first call comes hours later, not minutes
- Salespeople give up after two attempts
- No-shows are never confirmed, reminded or rebooked
Ember takes over everything between the ad and the showroom door. Your team gets qualified appointments on their calendar, and you only pay for the ones who show up.
How the 90-day partnership works
1. We run the numbers. A 20-minute call on your brands, volume and lead process. If it doesn't stack up, we'll tell you.
2. We build the system. Meta campaigns, creative, landing pages, tracking and a booking link into your calendar.
3. We call every lead within 5 minutes. Then book them into your calendar with their details and what they want to buy.
4. We get them through the door. Confirmations, reminders and a rebooking call for anyone who misses.
Here’s What Our Client's Say:
One price. Paid only when a buyer turns up.
- $175 AUD per verified show
- Plus ad spend, paid by you directly to Meta
- No setup fee
- No retainer for the first 90 days
- No show, no fee
Ember does not guarantee sales. Our job ends when the buyer walks in. Yours starts there.
What counts as a verified show?
A verified show is a buyer who:
- Enquired through an Ember campaign
- Booked a specific date and time with our team
- Physically attended your dealership
You are never charged for:
- No-shows
- Duplicate enquiries
- Fake or invalid contact details
- Anyone already in an active deal with your sales team in the past 30 days
How a show is verified: Two ways. Your team logs the outcome of every appointment in your DMS, and we confirm the visit with the customer by SMS. If the two don't match, we review it together before anything is invoiced.
Why Trust Ember?
I started out selling cars on a dealership floor, so I know what happens to a web enquiry on a busy Saturday. It waits.
For three years Ember has run Meta ads and landing pages for dealerships across Australia and New Zealand. The pattern never changes.
When leads get called within 5 minutes, the campaigns sell cars. When they get called that afternoon or the next day, the same campaigns look like they aren't working.
So we stopped handing leads over and hoping.
We make the calls, book the appointments and chase the no-shows ourselves, and we only get paid when a buyer turns up. If we don't perform, we don't earn.
Connor McNall, Founder, Ember Digital
Built for Australian dealerships that want buyers, not clicks
A good fit if you:
- Sell 30+ vehicles a month
- Have the stock and floor capacity for more appointments
- Will have a salesperson ready when a booked buyer arrives
- Are happy to log appointment and sales outcomes
- Are prepared to invest in paid advertising
FAQ
A verified show is a buyer who:
- Enquired through an Ember campaign
- Booked a specific date and time with our team
- Physically attended your dealership
Your team logs the appointment outcome in the DMS or CRM, and we confirm the visit with the customer. If the records do not match, we review it together before anything is invoiced.
You are never charged for no-shows, duplicate enquiries, fake contact details, or customers already in an active deal with your team within the previous 30 days.
You pay Meta directly for the advertising spend through your dealership’s ad account.
Your ad budget is separate from our fee. You pay Ember $175 AUD per verified show, with no retainer during the initial 90-day partnership.
No. We do not guarantee vehicle sales because the showroom sales process, vehicle pricing, stock, finance approval, trade-in valuations, and closing process are controlled by the dealership.
Our responsibility is to generate the enquiry, respond quickly, book the appointment, confirm attendance, and follow up with no-shows. Our fee only applies when a buyer physically arrives at your dealership.
At the end of the initial 90-day partnership, we review the numbers together:
- Leads generated
- Appointments booked
- Verified shows
- Cost per show
- Sales feedback
- Campaign performance
You then decide whether to continue, adjust the campaigns, or stop. There is no obligation to continue beyond the initial 90 days.
You own the ad account, customer data, leads, campaign assets, and dealership information.
We operate the campaigns and systems on your behalf, but your data stays connected to your dealership. If the partnership ends, you retain access to your accounts and records.
Ember handles the front end of the process: responding to new campaign leads, qualifying them, booking appointments, confirming attendance, and following up with no-shows.
Your existing BDC or sales team remains responsible for the showroom experience and sales process. We can work alongside your team by booking directly into an agreed calendar and providing the buyer’s details, vehicle interest, appointment time, and follow-up status.
The goal is not to replace a strong BDC. It is to stop paid enquiries from sitting untouched when your team is busy.
See if the numbers work for your dealership.
Answer four quick questions, then pick a time for a 15-minute call. We'll look at your numbers and tell you plainly whether Pay-Per-Show makes sense. If it doesn't, we'll say so.
We only take on 2 new Australian dealerships a month.
Book your strategy call.
Two quick steps, then pick a time. Takes about 60 seconds.
Sorry you're not a fit for us right now — here's why.
We only work with dealerships selling 20+ units a month with at least $5K/month in advertising spend. Below that, we can't get you the return that makes this worth it for either of us — so we're not going to take your money and hope.
But you're not leaving empty-handed. We've just emailed you the exact playbook we use to get our clients results — the same system, no strings attached.
Read it. Implement it. When you're hitting 20 units and ready to invest properly in ads, apply again and we'll take another look.
Check your inbox now (and your spam folder) — it should land within 2 minutes.